Multi-objective cluster based bidding algorithm for E-commerce search engine marketing system
Search engine marketing (SEM) is an important channel for the success of e-commerce. With the increasing scale of catalog items, designing an efficient modern industrial-level bidding system usually requires overcoming the following hurdles: 1. the relevant bidding features are of high sparsity, pre...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2022-09-01
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| Series: | Frontiers in Big Data |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fdata.2022.966982/full |