The Adoption of Digital Technologies by Women-owned Tourism Micro-enterprise

Digital technologies have become increasingly prevalent in the tourism sector. However, limited attention has been given to their adoption by women-owned tourism micro-enterprises. This study explores the enabling and limiting conditions of adopting digital technologies by women-owned tourism micro-...

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Bibliographic Details
Main Authors: Thapelo R. Mametja, Marcia M. Lebambo, Tembi M. Tichaawa
Format: Article
Language:English
Published: AfricaJournals 2023-04-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_21_12_2_717-734.pdf