ADAPTATION OF RUSSIAN FIRMS TO THE EXTERNAL ENVIRONMENT CHANGES: THE ROLE OF ELECTRONIC BUSINESS

The article2 discusses the possibility of using e-business tools for companies to save strategic stability under a shrinking market. The analytical study results in singling out consumer preferences under unstable external environment, as well as Russian companies’ opportunities of using e-business...

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Bibliographic Details
Main Authors: A. Trachuk, N. Linder
Format: Article
Language:Russian
Published: Government of the Russian Federation, Financial University 2016-03-01
Series:Управленческие науки
Subjects:
Online Access:https://managementscience.fa.ru/jour/article/view/50