Behavioral economics and consumer market segmentation as development factors of hotel-restaurant and tourist business enterprises
The subject of the study is the peculiarities of the development of hotel-restaurant and tourist business enterprises and their inherent advantages and risks. The purpose of the article is to determine their substantiation on the basis of taking into account not only rational, but also irrational or...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hryhorii Skovoroda University in Pereiaslav
2022-06-01
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| Series: | Економічний вісник університету |
| Subjects: | |
| Online Access: | https://economic-bulletin.com/index.php/journal/article/view/877 |