Two Understandings of "Soft Power": Prerequisites, Correlates and Consequences
The category of "soft power" suggested by Joseph Nye in early 1990s is analyzed in the paper as one of realization of tactile metaphor. Highlighted are those cognitive semantic peculiarities of this metaphor which contribute to its wide popularity and, at the same time, produce prerequisit...
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| Format: | Article |
| Language: | English |
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MGIMO University Press
2014-04-01
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| Series: | Vestnik MGIMO-Universiteta |
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| Online Access: | https://www.vestnik.mgimo.ru/jour/article/view/58 |