Beyond Contagion: Reality Mining Reveals Complex Patterns of Social Influence.

Contagion, a concept from epidemiology, has long been used to characterize social influence on people's behavior and affective (emotional) states. While it has revealed many useful insights, it is not clear whether the contagion metaphor is sufficient to fully characterize the complex dynamics...

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Bibliographic Details
Main Authors: Aamena Alshamsi, Fabio Pianesi, Bruno Lepri, Alex Pentland, Iyad Rahwan
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2015-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0135740