Loyalty to Community Modeling Through Value Co-Creation Behavior Activities With Perceived Benefit Mediation: Organic Food Product

The current trend of people's lifestyles is to start consuming foods that are safe and environmentally friendly. The development of information on the usefulness of organic products more broadly becomes necessary. This study aims to determine the impact of value co-creation activities on loyalt...

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Bibliographic Details
Main Authors: Maya Maria, Ujang Sumarwan, Ahmad Sulaeman, Agus W. Soehadi
Format: Article
Language:English
Published: Bogor Agricultural University 2021-11-01
Series:Jurnal Manajemen & Agribisnis
Online Access:https://jurnal.ipb.ac.id/index.php/jmagr/article/view/38872