Loyalty to Community Modeling Through Value Co-Creation Behavior Activities With Perceived Benefit Mediation: Organic Food Product
The current trend of people's lifestyles is to start consuming foods that are safe and environmentally friendly. The development of information on the usefulness of organic products more broadly becomes necessary. This study aims to determine the impact of value co-creation activities on loyalt...
Main Authors: | Maya Maria, Ujang Sumarwan, Ahmad Sulaeman, Agus W. Soehadi |
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Format: | Article |
Language: | English |
Published: |
Bogor Agricultural University
2021-11-01
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Series: | Jurnal Manajemen & Agribisnis |
Online Access: | https://jurnal.ipb.ac.id/index.php/jmagr/article/view/38872 |
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