KEPUTUSAN PEMBELIAN MELALUI KUALITAS MAKANAN, KUALITAS PELAYANAN, DAN LOKASI PADA NK CAFÉ MALANG
The purpose of the study was to determine the effect of food quality, service quality, and location variables on consumer decisions at NK Café Malang. The data used is the result of distributing questionnaires to consumers. The sample selection technique is Accidental Sampling with a total of 50 con...
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| Format: | Article |
| Language: | Indonesian |
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Institut Teknologi dan Bisnis Asia Malang
2022-06-01
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| Series: | Jurnal Manajemen dan Profesional |
| Subjects: | |
| Online Access: | https://jurnal.stie.asia.ac.id/index.php/jpro/article/view/1091 |
| _version_ | 1797831748189421568 |
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| author | Teguh Widodo |
| author_facet | Teguh Widodo |
| author_sort | Teguh Widodo |
| collection | DOAJ |
| description | The purpose of the study was to determine the effect of food quality, service quality, and location variables on consumer decisions at NK Café Malang. The data used is the result of distributing questionnaires to consumers. The sample selection technique is Accidental Sampling with a total of 50 consumers. Data processing uses multiple linear regression and is free from the classical assumption test. Consumer decisions are explained by 47.6% of the independent variables. The results show that the variables of food quality, service quality, and place have a significant effect on consumer purchasing decisions. Based on the results of the study, it shows that NK Café must maintain the values of the three variables even if it needs to be increased. |
| first_indexed | 2024-04-09T13:56:43Z |
| format | Article |
| id | doaj.art-535172a1be8642b1abde506468d6db07 |
| institution | Directory Open Access Journal |
| issn | 2775-5967 |
| language | Indonesian |
| last_indexed | 2024-04-09T13:56:43Z |
| publishDate | 2022-06-01 |
| publisher | Institut Teknologi dan Bisnis Asia Malang |
| record_format | Article |
| series | Jurnal Manajemen dan Profesional |
| spelling | doaj.art-535172a1be8642b1abde506468d6db072023-05-08T01:33:35ZindInstitut Teknologi dan Bisnis Asia MalangJurnal Manajemen dan Profesional2775-59672022-06-01319010110.32815/jpro.v3i1.10911091KEPUTUSAN PEMBELIAN MELALUI KUALITAS MAKANAN, KUALITAS PELAYANAN, DAN LOKASI PADA NK CAFÉ MALANGTeguh Widodo0Institut Teknologi dan Bisnis Asia MalangThe purpose of the study was to determine the effect of food quality, service quality, and location variables on consumer decisions at NK Café Malang. The data used is the result of distributing questionnaires to consumers. The sample selection technique is Accidental Sampling with a total of 50 consumers. Data processing uses multiple linear regression and is free from the classical assumption test. Consumer decisions are explained by 47.6% of the independent variables. The results show that the variables of food quality, service quality, and place have a significant effect on consumer purchasing decisions. Based on the results of the study, it shows that NK Café must maintain the values of the three variables even if it needs to be increased.https://jurnal.stie.asia.ac.id/index.php/jpro/article/view/1091purchase decision, food quality, service quality, location |
| spellingShingle | Teguh Widodo KEPUTUSAN PEMBELIAN MELALUI KUALITAS MAKANAN, KUALITAS PELAYANAN, DAN LOKASI PADA NK CAFÉ MALANG Jurnal Manajemen dan Profesional purchase decision, food quality, service quality, location |
| title | KEPUTUSAN PEMBELIAN MELALUI KUALITAS MAKANAN, KUALITAS PELAYANAN, DAN LOKASI PADA NK CAFÉ MALANG |
| title_full | KEPUTUSAN PEMBELIAN MELALUI KUALITAS MAKANAN, KUALITAS PELAYANAN, DAN LOKASI PADA NK CAFÉ MALANG |
| title_fullStr | KEPUTUSAN PEMBELIAN MELALUI KUALITAS MAKANAN, KUALITAS PELAYANAN, DAN LOKASI PADA NK CAFÉ MALANG |
| title_full_unstemmed | KEPUTUSAN PEMBELIAN MELALUI KUALITAS MAKANAN, KUALITAS PELAYANAN, DAN LOKASI PADA NK CAFÉ MALANG |
| title_short | KEPUTUSAN PEMBELIAN MELALUI KUALITAS MAKANAN, KUALITAS PELAYANAN, DAN LOKASI PADA NK CAFÉ MALANG |
| title_sort | keputusan pembelian melalui kualitas makanan kualitas pelayanan dan lokasi pada nk cafe malang |
| topic | purchase decision, food quality, service quality, location |
| url | https://jurnal.stie.asia.ac.id/index.php/jpro/article/view/1091 |
| work_keys_str_mv | AT teguhwidodo keputusanpembelianmelaluikualitasmakanankualitaspelayanandanlokasipadankcafemalang |