KEPUTUSAN PEMBELIAN MELALUI KUALITAS MAKANAN, KUALITAS PELAYANAN, DAN LOKASI PADA NK CAFÉ MALANG

KEPUTUSAN PEMBELIAN MELALUI KUALITAS MAKANAN, KUALITAS PELAYANAN, DAN LOKASI PADA NK CAFÉ MALANG

The purpose of the study was to determine the effect of food quality, service quality, and location variables on consumer decisions at NK Café Malang. The data used is the result of distributing questionnaires to consumers. The sample selection technique is Accidental Sampling with a total of 50 con...

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Bibliographic Details
Main Author: Teguh Widodo
Format: Article
Language:Indonesian
Published: Institut Teknologi dan Bisnis Asia Malang 2022-06-01
Series:Jurnal Manajemen dan Profesional
Subjects:
purchase decision, food quality, service quality, location
Online Access:https://jurnal.stie.asia.ac.id/index.php/jpro/article/view/1091

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