The role of personal branding in the esports industry

In recent years, esports has gathered an audience of several million people (primarily members of the younger population) and all predictions indicate that this industry has the potential to become one of the strongest in the near future. As such, it is very interesting for companies that want to us...

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Bibliographic Details
Main Authors: Baltezarević Radoslav, Baltezarević Ivana, Milutinović Olivera
Format: Article
Language:English
Published: University Dzon Nezbit 2022-01-01
Series:Megatrend Revija
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2022/1820-31592203329B.pdf