The role of personal branding in the esports industry
In recent years, esports has gathered an audience of several million people (primarily members of the younger population) and all predictions indicate that this industry has the potential to become one of the strongest in the near future. As such, it is very interesting for companies that want to us...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
University Dzon Nezbit
2022-01-01
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Series: | Megatrend Revija |
Subjects: | |
Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2022/1820-31592203329B.pdf |