Classification of Devices and Contact Points of Electronic Channels, Regarding the Behavior of Online Retail Customers in the E-Commerce Environment
Purpose: This research aims to enhance understanding of online retailing through electronic channels (such as mobile devices) and touch points of electronic channels (such as mobile shopping software) from the customer's perspective. Methods: This research is applied for the purpose and descrip...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Qom
2023-09-01
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| Series: | علوم و فنون مدیریت اطلاعات |
| Subjects: | |
| Online Access: | https://stim.qom.ac.ir/article_2454_295d03029ad99f3131d1d59f8a65f559.pdf |