Customer responses to advertising social media choices when choosing an airline: a case study of low-cost airlines in Thailand
This study examines customer responses to advertising media choices when choosing an airline. The authors employed quantitative research that obtained the basic information about passengers' choices of airlines via an online Google form and in-person questionnaire distribution at the airports....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Subjects: | |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/26/e3sconf_uesf2023_05010.pdf |