Food risk in consumers' eye and their consumption responses: evidence from Hanoi survey

Food risk in consumers' eye and their consumption responses: evidence from Hanoi survey

Purpose – This paper analyses Hanoi consumers' evaluation of food risk and response to the perceived risk. Design/methodology/approach – The authors employed the mixed method approach that integrates segmentation analysis on the survey data and information from group discussions. Findings – Bas...

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Bibliographic Details
Main Authors: Thanh Mai Ha, Shamim Shakur, Kim Hang Pham Do
Format: Article
Language:English
Published: Emerald Publishing 2021-06-01
Series:Journal of Asian Business and Economic Studies
Subjects:
food safety
risk perception
vegetables
risk reduction strategies
c91
d12
q10
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JABES-12-2019-0126/full/pdf?title=food-risk-in-consumers-eye-and-their-consumption-responses-evidence-from-hanoi-survey

Internet

https://www.emerald.com/insight/content/doi/10.1108/JABES-12-2019-0126/full/pdf?title=food-risk-in-consumers-eye-and-their-consumption-responses-evidence-from-hanoi-survey

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