Mutual influences between advertising trends and their impact on consumer behavior

The study of consumer behavior is a relatively new field, and it is constantly growing, especially with the development in digital technology, which has changed a lot of consumer perception and understanding of things. Awareness and understanding of the process of consumer behavior stems from provid...

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Bibliographic Details
Main Author: Haidy youssef Abo-elgeat
Format: Article
Language:Arabic
Published: The Arab Association of Civilization and Islamic Arts 2023-10-01
Series:Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm
Subjects:
Online Access:https://jsos.journals.ekb.eg/article_258324_03e0e18840959c3edff2b13238354f64.pdf