PERCEPTION OF CULTURAL DIFFERENCES IN NEGOTIATIONS ON THE EXAMPLE OF POLAND AND CHINA

Cultural differences influence the business relationship process and negotiation styles. This article presents them on the base of R. Gesteland’ s theory consisted of four dimensions: deal-focused vs. relationship-focused cultures, informal vs. formal, rigidtime vs. fluid-time and expressive vs. re...

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Bibliographic Details
Main Authors: Aleksandra Łącka, Beata Krawczyk-Bryłka
Format: Article
Language:English
Published: Gdańsk University of Technology 2015-10-01
Series:Research on Enterprise in Modern Economy Theory and Practice
Subjects:
Online Access:https://journal.mostwiedzy.pl/reme/article/view/181