Materialism, conspicuous consumption, and brand engagement in self-concept: a study of teenagers
Introduction Contemporary adolescents, also known as Generation Z, are an important group of consumers due to the role they play in today’s economy. The present study investigates the relationship between materialism and brand engagement in self-concept (BESC) and whether conspicuous consumption is...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Termedia Publishing House
2022-02-01
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| Series: | Current Issues in Personality Psychology |
| Subjects: | |
| Online Access: | http://cipp.ug.edu.pl/Materialism-conspicuous-consumption-r-nand-brand-engagement-in-self-concept-r-na,141574,0,2.html |