Gender Influence on the Perception of Celebrity Endorsement
Celebrity endorsement is a common instrument in marketing. Celebrities are also present in commercials, and this phenomenon is nowadays a trend. This kind of publicity has a high potential since customers are pulled into the VIPs. They are overpowered by their regular daily existence, so they need s...
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| Format: | Article |
| Language: | English |
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Sciendo
2020-06-01
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| Series: | Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice |
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| Online Access: | https://doi.org/10.2478/sues-2020-0009 |