Contesting the Norm? Live-in Relationships in Indian Media Discourses

A recent trend in television advertisement of staging unconventional social constellations includes an advertisement released by the tea brand Red Label in 2015 featuring a live-in couple facing an awkward family situation that eventually dissolves into intergenerational harmony. The one-minute comm...

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Bibliographic Details
Main Author: Fritzi-Marie Titzmann
Format: Article
Language:English
Published: Centre d’Etudes de l’Inde et de l’Asie du Sud
Series:South Asia Multidisciplinary Academic Journal
Subjects:
Online Access:https://journals.openedition.org/samaj/4371