The Importance of Digital Marketing in the Sale and Promotion of Tourist Accommodation
Purpose: The research explores the role of digital marketing and its tools in tourism, including a case study of a hotel. The first part of the paper focuses on the theoretical background, describing different tools that are used in the industry and focusing on those that are particularly useful in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International School for Social and Business Studies
2024-01-01
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| Series: | International Journal of Management, Knowledge and Learning |
| Subjects: | |
| Online Access: | https://toknowpress.net/submission/index.php/ijmkl/article/view/140 |