REPRESENTASI CITRA LAKI-LAKI DALAM IKLAN GATSBY STYLING POMADE KAJIAN SEMIOTIKA ROLAND BARTHES
Advertising is now creating a need for consumers. Advertising makes the wishes and expectations of consumers as a need that must be met and how the fulfillment of course by consuming the advertised product. This study aims to determine the representation of male image contained in the ad Gatsby Styl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Jurusan Seni Media Rekam, Fakultas Seni Rupa dan Desain, Institut Seni Indonesia (ISI) Surakarta
2018-03-01
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| Series: | Capture |
| Online Access: | https://jurnal.isi-ska.ac.id/index.php/capture/article/view/2060 |