Automation of Credit Card Customer Churn Analysis using Hybrid Machine Learning Models
Credit Card Customer Churn Analysis (C4A) is a phenomenon where customers stop using a specific business credit card service. Predicting customer churn is crucial for Credit Card (CC) companies because it enables them to spot at-risk customers and take precautions to retain them. The aim of the pape...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/67/e3sconf_icmpc2023_01034.pdf |