Factors influencing online purchasing intention in Klang Valley, Malaysia

Factors influencing online purchasing intention in Klang Valley, Malaysia

This study examined the independent variables that influence online purchasing intention in Klang Valley, Malaysia: perceived usefulness, perceived ease of use, perceived enjoyment, and perceived risk. Online purchase intention is the dependent variable. Both the Theory of Acceptance Model (TAM) and...

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Bibliographic Details
Main Authors: Simranpreet Kaur Hansaram @ Rammilah Hansaram, Chong Kim Loy, Shaalni Pradhaa Manogran, Cheor Wai Kit, Sharini Nadzri, Sarawana Raj Balakrisnin, Thirugnanam Lakshamanan
Format: Article
Language:English
Published: UNITAR International University 2022-10-01
Series:Asian Journal of Social Science Research
Subjects:
online purchasing intention
perceived usefulness
perceived ease of use
perceived enjoyment
perceived risk
Online Access:https://ajssr.unitar.my/doc/vol4i1/22040102.pdf

Internet

https://ajssr.unitar.my/doc/vol4i1/22040102.pdf

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