Leveraging Organisational Culture for Employee-based Brand Equity in a South African Hotel Brand
The tourism industry has become more competitive with recent developments in information technology. Consensus on the role played by organisational culture in firm performance and sustainable competitive edge is well established across industries, including hospitality. In the tourism sector, bran...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2020-09-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_5_9_4__449-468.pdf |