Paint a Better Mood? Effects of Makeup Use on YouTube Beauty Influencers’ Self-Esteem
Although 90% of women between the ages of 18 and 29 report using makeup, research on the motivation and effects of makeup use on self-esteem is lacking. The purposes of this qualitative study is to (1) understand the effects of intrinsic and extrinsic motivation to use makeup on self-esteem, (2) exp...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2020-06-01
|
| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244020933591 |