Chinese cultural soft power: A case study of Bosnia and Herzegovina
This paper analyses the impact of Chinese public diplomacy and soft power (cultural soft power) on the public perception in Bosnia and Herzegovina. We have tested the three specific images China aims to project in Bosnia-Herzegovina: China as an ancient civilization, a leader of the developing count...
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| Format: | Article |
| Language: | English |
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Institute of International Politics and Economics, Belgrade
2022-03-01
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| Series: | Međunarodni Problemi |
| Subjects: | |
| Online Access: | https://internationalproblems.rs/wp-content/uploads/MP/2022/1/MP-2022-1-article-5.pdf |