Does gender moderate the purchase intention of organic foods? Theory of reasoned action

Does gender moderate the purchase intention of organic foods? Theory of reasoned action

Purpose: This study examines the role of gender as a moderator on the relationships between subjective norm on attitude and purchase intention and attitude on purchase intention by using the Theory of Reasoned Action (TRA) among organic food consumers. Methodology: Data is collected using a crowdsou...

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Bibliographic Details
Main Authors: Raghava R. Gundala, Nishad Nawaz, Harindranath R M, Kirubaharan Boobalan, Vijaya Kumar Gajenderan
Format: Article
Language:English
Published: Elsevier 2022-09-01
Series:Heliyon
Subjects:
Organic food purchase intention
Subjective norm
Attitude
Gender
Multi-group moderation
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844022017662

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http://www.sciencedirect.com/science/article/pii/S2405844022017662

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