Does gender moderate the purchase intention of organic foods? Theory of reasoned action
Purpose: This study examines the role of gender as a moderator on the relationships between subjective norm on attitude and purchase intention and attitude on purchase intention by using the Theory of Reasoned Action (TRA) among organic food consumers. Methodology: Data is collected using a crowdsou...
Main Authors: | Raghava R. Gundala, Nishad Nawaz, Harindranath R M, Kirubaharan Boobalan, Vijaya Kumar Gajenderan |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2022-09-01
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Series: | Heliyon |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844022017662 |
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