ENHANCING SERVICE EFFICIENCY IN UTILITY ORGANIZATIONS THROUGH QUALITY FUNCTION DEPLOYMENT

Quality Function Deployment (QFD) is a powerful approach for establishing a strong relationship between a product or service and customer needs. It focuses on capturing the voice of the customer to enhance their satisfaction. In today’s competitive landscape, organizations must meet customer needs t...

Descripció completa

Dades bibliogràfiques
Autors principals: Maryam Shahid, Rafiq Mansoor, Muhammad Shahid, Syed Athar Masood
Format: Article
Idioma:English
Publicat: UUM Press 2025-01-01
Col·lecció:International Journal of Management Studies
Matèries:
Accés en línia:https://e-journal.uum.edu.my/index.php/ijms/article/view/17860