An Analysis on the Ways Brands Are Featured in Celebrity Posts on Instagram and the Level of Sponsorship Disclosure

Brands are partnering with celebrities in both traditional and new media. Instagram is one of the widely used social media platforms where brands are trying to reach their target audiences. Celebrities are using this platform not only to connect with their fans, but also partner with brands. This st...

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Bibliographic Details
Main Authors: A. Mücahid Zengin, Güldane Zengin
Format: Article
Language:English
Published: Selcuk University 2021-01-01
Series:Selçuk İletişim
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/1214130