Are the customers aware of green banking and green banking products? An empirical study

The adoption of green banking practices has become increasingly popular worldwide due to its focus on environmentally sustainable and ethical banking. As a result, bankers are introducing various green products and services. However, the question remains whether customers are aware of these products...

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Bibliographic Details
Main Authors: Sarath Chandran M.C., Sebastian George, Vinod Kumar K.
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:E3S Web of Conferences
Subjects:
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/07/e3sconf_star2024_00034.pdf