PENGARUH ONLINE CUSTOMER REVIEW, KEPERCAYAAN, HARGA, DAN RISIKO YANG DIRASAKAN TERHADAP MINAT BERBELANJA ONLINE DI PLATFORM E-COMMERCE

The purpose of this research is to empirically prove the effect of online customer reviews, prices, trust, and perceived risk on online buying interest on e-commerce platforms. This research was conducted in the people of Madiun City by taking a sample using a porposive sample and obtained as many...

Full description

Bibliographic Details
Main Authors: Hendra Setiawan, Indra Ayu Fatmala, Yayang Julita
Format: Article
Language:English
Published: Institut Teknologi dan Bisnis Asia Malang 2023-07-01
Series:Jurnal Ilmiah Bisnis dan Ekonomi Asia
Subjects:
Online Access:https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/1074