PENGARUH ONLINE CUSTOMER REVIEW, KEPERCAYAAN, HARGA, DAN RISIKO YANG DIRASAKAN TERHADAP MINAT BERBELANJA ONLINE DI PLATFORM E-COMMERCE
The purpose of this research is to empirically prove the effect of online customer reviews, prices, trust, and perceived risk on online buying interest on e-commerce platforms. This research was conducted in the people of Madiun City by taking a sample using a porposive sample and obtained as many...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Institut Teknologi dan Bisnis Asia Malang
2023-07-01
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Series: | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
Subjects: | |
Online Access: | https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/1074 |