PENGARUH ONLINE CUSTOMER REVIEW, KEPERCAYAAN, HARGA, DAN RISIKO YANG DIRASAKAN TERHADAP MINAT BERBELANJA ONLINE DI PLATFORM E-COMMERCE
The purpose of this research is to empirically prove the effect of online customer reviews, prices, trust, and perceived risk on online buying interest on e-commerce platforms. This research was conducted in the people of Madiun City by taking a sample using a porposive sample and obtained as many...
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| Format: | Article |
| Language: | English |
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Institut Teknologi dan Bisnis Asia Malang
2023-07-01
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| Series: | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
| Subjects: | |
| Online Access: | https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/1074 |
| _version_ | 1797773268769308672 |
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| author | Hendra Setiawan Indra Ayu Fatmala Yayang Julita |
| author_facet | Hendra Setiawan Indra Ayu Fatmala Yayang Julita |
| author_sort | Hendra Setiawan |
| collection | DOAJ |
| description |
The purpose of this research is to empirically prove the effect of online customer reviews, prices, trust, and perceived risk on online buying interest on e-commerce platforms. This research was conducted in the people of Madiun City by taking a sample using a porposive sample and obtained as many as 200 respondents. This research method uses a quantitative approach using SPSS version 20. The results of this study are online customer reviews, price, trust, and perceived risk affect purchase intention and online customer reviews, trust, perceived risk simultaneously affect purchase intention.
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| first_indexed | 2024-03-12T22:04:03Z |
| format | Article |
| id | doaj.art-53efdfca42b44f138af508a8096f227b |
| institution | Directory Open Access Journal |
| issn | 0126-1258 2620-875X |
| language | English |
| last_indexed | 2024-03-12T22:04:03Z |
| publishDate | 2023-07-01 |
| publisher | Institut Teknologi dan Bisnis Asia Malang |
| record_format | Article |
| series | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
| spelling | doaj.art-53efdfca42b44f138af508a8096f227b2023-07-25T00:08:54ZengInstitut Teknologi dan Bisnis Asia MalangJurnal Ilmiah Bisnis dan Ekonomi Asia0126-12582620-875X2023-07-0117210.32815/jibeka.v17i2.1074PENGARUH ONLINE CUSTOMER REVIEW, KEPERCAYAAN, HARGA, DAN RISIKO YANG DIRASAKAN TERHADAP MINAT BERBELANJA ONLINE DI PLATFORM E-COMMERCEHendra Setiawan0Indra Ayu Fatmala1Yayang Julita2Universitas PGRI MadiunUniversitas PGRI MadiunUniversitas PGRI Madiun The purpose of this research is to empirically prove the effect of online customer reviews, prices, trust, and perceived risk on online buying interest on e-commerce platforms. This research was conducted in the people of Madiun City by taking a sample using a porposive sample and obtained as many as 200 respondents. This research method uses a quantitative approach using SPSS version 20. The results of this study are online customer reviews, price, trust, and perceived risk affect purchase intention and online customer reviews, trust, perceived risk simultaneously affect purchase intention. https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/1074online customer reviewtrustpricerisk perceptionbuying interest |
| spellingShingle | Hendra Setiawan Indra Ayu Fatmala Yayang Julita PENGARUH ONLINE CUSTOMER REVIEW, KEPERCAYAAN, HARGA, DAN RISIKO YANG DIRASAKAN TERHADAP MINAT BERBELANJA ONLINE DI PLATFORM E-COMMERCE Jurnal Ilmiah Bisnis dan Ekonomi Asia online customer review trust price risk perception buying interest |
| title | PENGARUH ONLINE CUSTOMER REVIEW, KEPERCAYAAN, HARGA, DAN RISIKO YANG DIRASAKAN TERHADAP MINAT BERBELANJA ONLINE DI PLATFORM E-COMMERCE |
| title_full | PENGARUH ONLINE CUSTOMER REVIEW, KEPERCAYAAN, HARGA, DAN RISIKO YANG DIRASAKAN TERHADAP MINAT BERBELANJA ONLINE DI PLATFORM E-COMMERCE |
| title_fullStr | PENGARUH ONLINE CUSTOMER REVIEW, KEPERCAYAAN, HARGA, DAN RISIKO YANG DIRASAKAN TERHADAP MINAT BERBELANJA ONLINE DI PLATFORM E-COMMERCE |
| title_full_unstemmed | PENGARUH ONLINE CUSTOMER REVIEW, KEPERCAYAAN, HARGA, DAN RISIKO YANG DIRASAKAN TERHADAP MINAT BERBELANJA ONLINE DI PLATFORM E-COMMERCE |
| title_short | PENGARUH ONLINE CUSTOMER REVIEW, KEPERCAYAAN, HARGA, DAN RISIKO YANG DIRASAKAN TERHADAP MINAT BERBELANJA ONLINE DI PLATFORM E-COMMERCE |
| title_sort | pengaruh online customer review kepercayaan harga dan risiko yang dirasakan terhadap minat berbelanja online di platform e commerce |
| topic | online customer review trust price risk perception buying interest |
| url | https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/1074 |
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