Designing and explaining a perceived value model of shopping centers and malls: A mixed approach
Introduction: The wide range of the perceived value dimensions in the field of consumer behavior has led the present study to investigate the perceived value of shopping centers and malls in Iran, its antecedents and consequents and how they affect each other. The mixed research approach is a sequen...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2022-11-01
|
| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2950_159a39156fdb61c15ef379fa68d27e4f.pdf |