Impact of New Energy Vehicles on Traditional Automotive Manufacturers: The Case of BMW
This study examines the impact of the rapid development of new energy vehicles on traditional automakers, especially luxury brands such as BMW. As the market for NEVs is expanding rapidly due to increased global environmental awareness and government policy support, traditional automakers are facing...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_04018.pdf |