GİRİŞİMSEL PAZARLAMANIN FİRMA PERFORMANSINA ETKİSİ (ENTREPRENEURIAL MARKETING AND FIRM PERFORMANCE)
The aim of this study is to investigate the effects of dimensions of “entrepreneurial marketing” on firm performance. With this aim, 139 employees from 45 firms specialized in plastics and rubbers industry in Izmir Ataturk Organized Industrial Zone is selected and survey method is used to analyze th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dokuz Eylul University
2013-04-01
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| Series: | Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi |
| Subjects: | |
| Online Access: | http://dergi.deu.edu.tr/ojs/index.php/sbe/article/view/296/278 |