What Must be Considered when to Perform Consumption Analytics with Facebook Posts?

What Must be Considered when to Perform Consumption Analytics with Facebook Posts?

This paper aims to discuss and present empirical evidences about whether online recommendations posted on Facebook can be related with consumption intention of its users. Moreover, the perceived reputation of the source of the information, the perceived value of the recommended product, and the perc...

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Dettagli Bibliografici
Autori principali: Nelson Siqueira Rangel Netto, Teresa Cristina Janes Carneiro, Marcos Paulo Valadares de Oliveira, Rogério Antônio Monteiro
Natura: Articolo
Lingua:English
Pubblicazione: FUCAPE Business School 2016-01-01
Serie:BBR: Brazilian Business Review
Soggetti:
facebook
social networks
internet
consumption
electronic word of mouth
Accesso online:http://www.redalyc.org/articulo.oa?id=123046404001

Accesso online

http://www.redalyc.org/articulo.oa?id=123046404001

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