Impact of Perceived Social Responsibility on Consumers' Green Perception and Green Behavior: The Moderating Role of Personality Traits
Green behavior plays an essential role in the continuation of human life. This study aimed to investigate the effect of perceived social responsibility on green perception and behavior. The study was conducted using quantitative methods, sampling a questionnaire to 450 customers of various one-chai...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2022-08-01
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| Series: | Journal of Consumer Sciences |
| Subjects: | |
| Online Access: | https://journal.ipb.ac.id/index.php/jcs/article/view/39007 |