Consumer attitudes toward new pasta products in Iran market: A qualitative and quantitative study
Developed food production lines recently have built factories for novel products to find a position in the market faster, although innovation is still expensive and risky. This study focuses on con-tributors who persuade consumers to purchase new pasta products in Tehran, and tries to determine the...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Growing Science
2018-02-01
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Series: | Management Science Letters |
Subjects: | |
Online Access: | http://www.growingscience.com/msl/Vol8/msl_2017_43.pdf |