Consumer attitudes toward new pasta products in Iran market: A qualitative and quantitative study

Developed food production lines recently have built factories for novel products to find a position in the market faster, although innovation is still expensive and risky. This study focuses on con-tributors who persuade consumers to purchase new pasta products in Tehran, and tries to determine the...

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Bibliographic Details
Main Authors: Shahrzad Aghaei, Ali Bonyadi Naeini
Format: Article
Language:English
Published: Growing Science 2018-02-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol8/msl_2017_43.pdf