MASS MEDIA AND FAMILY PLANNING: UNDERSTANDING THE EFFECTS OF TELEVISION IN INNOVATION-DECISION PROCESS OF HEALTH COMMUNICATION IN DISTRICT PESHAWAR
Objective: To assess the effectiveness of Pakistan Television (PTV) as a tool in altering different levels of human behavior from increasing awareness, persuasion, decision making and confirmation of decision about family planning messages. Material and Methods: This study was based on theory of dif...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Khyber Medical University
2011-06-01
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| Series: | Khyber Medical University Journal |
| Online Access: | https://www.kmuj.kmu.edu.pk/article/view/4820 |