McLuhan Meets Convergence Culture: Towards a New Multimodal Discourse
Drawing principally on public performances in lectures, interviews, and staged presentations, rather than on published texts, this paper discusses McLuhan’s still overlooked contribution to media studies, including a conceptualization of multimodality that defies the logics of literacy, and refutes...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Toronto Libraries
2022-04-01
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| Series: | MediaTropes |
| Subjects: | |
| Online Access: | https://mediatropes.com/index.php/Mediatropes/article/view/38291 |