BUILDING BUSINESS PROCESSES AS A WAY TO IMPLEMENT THE SYSTEM APPROACH IN MARKETING MANAGEMENT
The article is dedicated to the study of systematic approach manifestations in management, in particular, in the marketing management of the enterprise. The authors reveal the essence, peculiarities and advantages of applying a systemic approach in marketing management and management of marketing de...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Igor Sikorsky Kyiv Polytechnic Institute
2018-07-01
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| Series: | Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut" |
| Subjects: | |
| Online Access: | http://ev.fmm.kpi.ua/article/view/136851 |