Comparative Analysis of UK & Pakistani Advertisements: A Cross-Cultural Perspective
Culture plays a very important role in an advertisement. Ads not only have semantic significance but also a metaphorical interpretation. Media strategy is very crucial in designing an ad. The language of advertisement got its own meaning. This study is based on the comparison of Pakistani and UK ad...
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| Format: | Article |
| Language: | English |
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Department of English, University of Chitral
2022-12-01
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| Series: | University of Chitral Journal of Linguistics and Literature |
| Subjects: | |
| Online Access: | https://jll.uoch.edu.pk/index.php/jll/article/view/36 |