Investigating a Four_Stage Loyalty Model Through Customer Relationship Management Variables
The purpose of this paper is to examine the four stage loyalty model and investigate crucial factors that lead to customer loyalty in banking sector. The present study produced useful findings which can be utilized by Refah bank managers in their effort to develop and implement successful customer l...
| Format: | Article |
|---|---|
| Language: | fas |
| Published: |
University of Sistan and Baluchestan
2014-05-01
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| Series: | پژوهشهای مدیریت عمومی |
| Subjects: | |
| Online Access: | https://jmr.usb.ac.ir/article_1755_d7115c69110d6fd3227783ff3e0f8cf2.pdf |