Determinants of purchase intention of traditional handloom apparels with geographical indication among Indian consumers

Determinants of purchase intention of traditional handloom apparels with geographical indication among Indian consumers

Purpose – Consumers often face a dilemma regarding the purchase decisions of traditional handloom apparel because of the non-availability of information cues that would enable them to assess the quality of the product. The spread of counterfeit products in the market adds to information asymmetry. T...

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Bibliographic Details
Main Authors: Sangeetha K. Prathap, Sreelaksmi C.C.
Format: Article
Language:English
Published: Emerald Publishing 2020-11-01
Series:Journal of Humanities and Applied Social Sciences
Subjects:
purchase intention
quality consciousness
gi handloom apparels
perceived information asymmetry
product diagnosticity
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JHASS-04-2020-0055/full/pdf?title=determinants-of-purchase-intention-of-traditional-handloom-apparels-with-geographical-indication-among-indian-consumers

Internet

https://www.emerald.com/insight/content/doi/10.1108/JHASS-04-2020-0055/full/pdf?title=determinants-of-purchase-intention-of-traditional-handloom-apparels-with-geographical-indication-among-indian-consumers

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