Determinants of purchase intention of traditional handloom apparels with geographical indication among Indian consumers
Purpose – Consumers often face a dilemma regarding the purchase decisions of traditional handloom apparel because of the non-availability of information cues that would enable them to assess the quality of the product. The spread of counterfeit products in the market adds to information asymmetry. T...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2020-11-01
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| Series: | Journal of Humanities and Applied Social Sciences |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JHASS-04-2020-0055/full/pdf?title=determinants-of-purchase-intention-of-traditional-handloom-apparels-with-geographical-indication-among-indian-consumers |
