Pengaruh Nilai Barang terhadap Kesediaan Membayar Harga Premium
Abstract The purpose of this study is to examine the effect of value of goods at a store on the willingness of consumers to pay premium prices. To achieve these objectives, this study used mediator variables i.e. store attractiveness, attitudes to loyalty, and repurchase loyalty. This study used 96...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Indonesia
2014-06-01
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| Series: | Jurnal Siasat Bisnis |
| Online Access: | https://hmts.civil.uii.ac.id/JSB/article/view/3189 |