La merce-dono. Etnografia della Vendita: promozioni, omaggi, fiducia
The retail surface is the result of an institutional frame who rules the way by which people interacts with commodities. It is therefore a source of information about social dynamics, an anthropological source, who must be understood on the field. This paper shows that linking goods to free gifts,...
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| Format: | Article |
| Language: | English |
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CLUEB
2014-04-01
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| Series: | EtnoAntropologia |
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| Online Access: | https://www.rivisteclueb.it/index.php/etnoantropologia/article/view/104 |