Hybrid Random Forest Survival Model to Predict Customer Membership Dropout

Hybrid Random Forest Survival Model to Predict Customer Membership Dropout

Dropout prediction is a problem that must be addressed in various organizations, as retaining customers is generally more profitable than attracting them. Existing approaches address the problem considering a dependent variable representing dropout or non-dropout, without considering the dynamic per...

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Bibliographic Details
Main Authors: Pedro Sobreiro, José Garcia-Alonso, Domingos Martinho, Javier Berrocal
Format: Article
Language:English
Published: MDPI AG 2022-10-01
Series:Electronics
Subjects:
customer dropout
machine learning
survival analysis
Online Access:https://www.mdpi.com/2079-9292/11/20/3328

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