Storytelling and Sustainability Reporting: An Exploratory Study of Leading US Retailers
Stories, in one form or another, are probably as old as the human race, but in recent years, businesses have increasingly come to recognise the importance of storytelling. The aim of this paper is to offer an exploratory review of storytelling within the sustainability reports published by the leadi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Athens Institute for Education and Research
2018-04-01
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| Series: | Athens Journal of Business & Economics |
| Subjects: | |
| Online Access: | https://www.athensjournals.gr/business/2018-4-2-2-Jones.pdf |